Northwestern Now
A full redesign of Northwestern Now, Northwestern’s news website
Project Overview: The goal of the project was to completely redesign Northwestern’s main news website. With a reach of over 9,000 undergraduates and more than 14,000 graduate students as well as faculty, staff, alumni and international partners and news outlets, it was important to keep the site clean and easy to navigate while allowing the media team to adapt the site to the rapid changes in news cycle.
My Role: Senior Web Designer responsible for design discovery, design comps, layout and typography, internal and management presentations, developer collaboration, and design QC
In collaboration with the team’s researcher and content specialist, as well as the managing editor of internal communications, we came up with a design that utilizes the taxonomy that already existed as a way to organize the site. This allowed great flexibility for the media relations team to highlight the topics that were most relevant while keeping the site clean for viewers. This tested very well with users and site editors.
A close-up of the topic tags in the main navigation:
